Our Mission

FAMILY-OWNED SINCE 1971
We take skiing pretty seriously.
Ourselves, a little less so.
Sun & Snow opened as a small Michigan ski shop in 1971. Fifty-five winters later, we're still family-owned, still fitting boots, still tuning skis and still convinced that getting the details right makes winter a whole lot more fun.
We're skiers and riders who happen to run a shop.
Early Sun and Snow ski shop in Michigan
Sun & Snow, early years. The equipment has changed a little.
1971
STILL FAMILY-OWNED
More than five decades of helping Michigan families get ready for winter.
America's Best Bootfitters
MICHIGAN'S ONLY RECOGNIZED SHOP
Because a properly fitted boot can change your entire day on snow.
$500K+
JUPITER ALONE
World-class ski tuning technology brought home to Southeast Michigan.
2 Locations
PLYMOUTH + ANN ARBOR
One family-owned shop with a lot of ski and snowboard knowledge under two roofs.
FIFTY-FIVE WINTERS LATER
Still a ski shop.
Just a more obsessive one.
Sun & Snow started in Belleville, Michigan in 1971 and moved to Ann Arbor in 1980. Over the years, skis got shorter, boots got considerably more sophisticated and the tools in the back of the shop became a lot more impressive.
In 2010, the business moved into its second generation and opened in Downtown Plymouth. Since then we've built a bootfitting program recognized by America's Best Bootfitters, created a high-tech tuning operation around the WINTERSTEIGER Jupiter and turned a local used-gear sale into an eight-weekend Midwest Swap Tour.
None of that changed the basic job. Help someone get equipment that fits, works properly and makes sense for the way they actually ski or ride.
See Our History
REAL PEOPLE. SERIOUS TOOLS.
Different problems. Same obsession with getting them right.
Bootfitters solve fit problems. Tuning technicians solve performance problems. Great tools help both teams do more, but experience is what tells us how to use them.
America's Best Bootfitters at Sun and Snow
Sun and Snow ski tuning technician at work
People who actually do this.
Our staff skis and rides on purpose, on their own time. Time on snow matters when you're helping somebody choose equipment.
Bootfitters who understand feet.
Feet, stance, shell shape, liners and alignment all matter. The goal isn't simply finding your size. It's making the whole boot work for you.
Technicians who care about details.
Base flatness, structure, edge geometry, wax and binding setup all affect how equipment performs. Our technicians know what to look for when something doesn't feel right.
WHY WE INVEST THE WAY WE DO
If there's a better way to do it, we want to know about it.
Sometimes that means years of training and experience. Sometimes it means investing in technology most people would never expect to find in a family-owned Michigan ski shop.
WINTERSTEIGER Jupiter ski tuning system at Sun and Snow
WORLD-CLASS TUNING, RIGHT HERE
You shouldn't need a mountain town for this.
At the center of our Ann Arbor tuning operation is the WINTERSTEIGER Jupiter, representing more than a $500,000 investment by itself.
We surrounded it with professional pre-grinding equipment, infrared waxing, DPS Phantom capability and top-level binding calibration because Southeast Michigan skiers and riders deserve access to extraordinary service technology right here at home.
So we brought it home.
See Our Tuning Center
EXPERTISE IS AN INVESTMENT TOO
Great bootfitting isn't a machine.
It comes from training, experience, problem-solving and a willingness to spend the time figuring out why a boot isn't working for a particular skier.
That's why we've invested heavily in our bootfitters and fitting program, earning recognition from America's Best Bootfitters as Michigan's only recognized shop.
THE SPORT IS BETTER WITH MORE PEOPLE IN IT
This has always been bigger than selling gear.
We work with families, racers, clubs, schools, first-timers and people who have been skiing longer than some of us have been alive.
The Midwest Swap Tour is part of that same idea: get good equipment out of garages, help the next family get fitted properly and make it easier for more people to enjoy the sport.
See the Midwest Swap Tour
Sun and Snow staff helping customers at the Midwest Ski and Snowboard Swap Tour
SAME IDEA. BETTER TOOLS.
First boots. Race skis. Family weekends. Whatever gets you out there.
Our job is still pretty simple: help you get equipment that fits and works, then get out of your way so you can go use it.
That's been the idea since 1971.
We just have better tools now.
SUN & SNOW  •  FAMILY-OWNED SINCE 1971