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Privacy policy

SUN & SNOW

Privacy Policy

We take your privacy seriously and want to be clear about what information we collect, why we collect it and how it is used.

Last updated: September 4, 2026

About this policy

This Privacy Policy describes how Sun & Snow, Inc. ("Sun & Snow," "we," "us" or "our") collects, uses and shares information when you visit sunandsnow.com, shop with us online or in our stores, schedule an appointment, submit a form, sign up for communications, participate in an event or otherwise interact with us.

Sun & Snow is a family-owned ski, snowboard and swim retailer based in Michigan with locations in Ann Arbor and Downtown Plymouth.

Information we collect

Information you provide

Depending on how you interact with us, you may provide information such as:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Account information
  • Order, rental and transaction information
  • Appointment and scheduling information
  • Bootfitting, sizing or service information you choose to provide
  • Team, event or program registration information
  • Swap or equipment seller information
  • Newsletter and marketing preferences
  • Job application information
  • Product reviews, survey responses, messages and other information you submit to us

Payment and transaction information

When you make a purchase, we collect information about the transaction, such as the products purchased, purchase amount, date and transaction details. Online payment information is processed through Lightspeed Payments and/or other payment providers used by our ecommerce platform. Those providers process payment information according to their own privacy and security practices.

Information collected automatically

When you visit our website, we and service providers working on our behalf may automatically collect information including:

  • IP address
  • Browser and device type
  • Operating system
  • Approximate geographic location derived from your IP address
  • Pages viewed and links clicked
  • Referring website or advertising campaign
  • Date and time of visits
  • Shopping and checkout activity
  • Cookie and similar device identifiers

We do not use our website to intentionally collect precise GPS location information.

How we use information

We use information we collect to:

  • Process purchases, payments, returns and exchanges
  • Fulfill and ship orders
  • Manage customer accounts
  • Schedule and manage appointments
  • Provide rentals, bootfitting, tuning and other services
  • Respond to questions and provide customer service
  • Administer events, contests, team programs and promotions
  • Send transactional communications about purchases, appointments or accounts
  • Send marketing communications when permitted
  • Understand how customers use our website
  • Measure the effectiveness of advertising and marketing
  • Improve our website, products, services and customer experience
  • Detect fraud, abuse, security problems or other unlawful activity
  • Comply with accounting, tax, legal and regulatory requirements

Services and companies we use

We use trusted third-party services to operate our business. Depending on how you interact with us, information may be processed by some of the following providers.

Lightspeed

Our ecommerce, retail and payment systems are powered in part by Lightspeed. Lightspeed may process customer, order, transaction, account, device and payment-related information in connection with purchases and our use of its services.

Acuity Scheduling / Squarespace

We use Acuity Scheduling, a Squarespace service, for appointments such as bootfitting and other scheduled services. Information you submit while scheduling may include your name, email address, phone number, appointment information and answers you provide through scheduling forms.

Mailchimp

We use Mailchimp to manage email marketing and customer communications. Mailchimp may process your email address and other contact information and may help us understand whether emails are opened or links are clicked.

Google Analytics and Google Ads

We use Google Analytics to understand website traffic and how visitors use our site. We may also use Google Ads and related measurement tools to understand advertising performance. These services may use cookies and similar technologies to collect information about your browser, device, approximate location and activity on our website.

Meta Pixel

We may use the Meta Pixel and related Meta Business Tools to measure advertising performance, understand actions taken after viewing an advertisement, create advertising audiences and show more relevant advertising on Facebook, Instagram and other Meta services. These tools may collect information about your browser or device, pages visited, products viewed, purchases and other interactions with our website.

FormSubmit

Certain forms on our website use FormSubmit to transmit information you enter in a form to Sun & Snow. The information collected depends on the particular form and may include contact information, event information, team information or other details you voluntarily provide.

Reviews

We may use a third-party review provider to collect, display or manage customer and product reviews. Information you choose to include in a public review may be publicly visible.

Other service providers

We may also share information as necessary with shipping carriers, website and technology providers, fraud-prevention providers, accountants, attorneys and other companies that provide services to Sun & Snow.

Cookies and similar technologies

Our website uses cookies and similar technologies. Some cookies are necessary for the site to function. Others may be used for analytics, advertising or social-media features.

Depending on your choices and the technology enabled on our website, cookies may be used by Lightspeed, Google, Meta and other service providers described in this policy.

You can review or change your cookie preferences at any time: Manage Cookies

Advertising and interest-based advertising

We may use Google, Meta and other advertising services to measure campaigns and show advertising that may be more relevant to people who have visited our website or interacted with Sun & Snow.

We do not sell customer lists or personal information to third parties for money.

Some privacy laws define certain uses of advertising cookies, pixels or similar technologies as a "sale," "sharing," targeted advertising or cross-context behavioral advertising even when no money changes hands. Where applicable, you may have the right to opt out of these activities.

Email and marketing communications

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in those messages. Even if you unsubscribe from marketing emails, we may still send messages necessary to complete transactions, manage appointments, provide customer service or communicate about an existing business relationship.

Information about children

Our website is not directed to children under 13.

Because Sun & Snow provides youth rentals, team programs, events, sizing and other family services, a parent or guardian may provide information about a child when it is reasonably necessary to provide those services. We do not knowingly seek personal information directly from children under 13 without appropriate parental involvement.

When we disclose information

In addition to the service providers described above, we may disclose information:

  • At your direction or with your consent
  • To fulfill an order or provide a service you requested
  • When required by law, subpoena, court order or other lawful process
  • To investigate fraud, security problems or suspected unlawful activity
  • To protect the rights, safety or property of Sun & Snow, our customers or others
  • In connection with a merger, acquisition, financing, restructuring or sale of all or part of the business

How long we keep information

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including providing products and services, maintaining transaction and accounting records, fulfilling legal obligations, resolving disputes, preventing fraud and maintaining appropriate business records. Retention periods may vary depending on the type of information and why it was collected.

Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information. No website, network, payment system or method of electronic transmission can be guaranteed to be completely secure.

Your privacy choices and rights

Depending on where you live and the laws that apply, you may have rights concerning your personal information. These can include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Request a portable copy of certain information
  • Opt out of certain sales, sharing or targeted advertising activities where applicable
  • Limit certain uses of sensitive personal information where applicable
  • Exercise applicable privacy rights without unlawful discrimination

To submit a privacy request, contact us at [email protected] or call 734-663-9515.

We may need to verify your identity before completing certain requests. An authorized agent may submit a request on your behalf where permitted by law, but we may require proof of authorization.

You can separately manage website cookie preferences using our Manage Cookies page. Certain privacy laws may also recognize browser-based opt-out preference signals.

Visitors outside the United States

Sun & Snow is based in the United States. If you access our website from outside the United States, information you provide or that is collected through the website may be transferred to, stored or processed in the United States or other countries where our service providers operate.

Links to other websites

Our website may contain links to websites or services operated by other companies. Their privacy practices are governed by their own policies, and Sun & Snow is not responsible for websites or services we do not control.

Changes to this policy

We may update this Privacy Policy from time to time as our services, technology or legal requirements change. When we make changes, we will update the "Last updated" date at the top of this page.

PRIVACY QUESTIONS

Contact Sun & Snow

If you have a question about this policy or want to make a privacy request, contact:

Sun & Snow, Inc.
Attn: Privacy
300 Jackson Plaza
Ann Arbor, MI 48103
[email protected]
734-663-9515